Cultivate new media development needs, be familiar with the development and marketing trends of new media in the current era, master comprehensive new media marketing knowledge, and be proficient in new media marketing operation skills. And other application-oriented professionals engaged in new media operations.
Core courses: Marketing, Introduction to E-commerce, International Marketing, Market Research and Forecasting, Internet Marketing, Advertising Planning, Business Negotiation, New Media Marketing, WeChat Marketing, Community Marketing, Visual Marketing, E-commerce Operational Practice and Internet Celebrity Economy etc.
Employment direction: Able to engage in sales of products or services, as well as auxiliary sales tasks (such as marketing, research, planning, and other service work); also serve various new media industries such as radio and television networks, communication networks, and the Internet. Engaged in new media operations.