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Event planning and management

This specialty trains employment in government and corporate publicity and planning departments, professional media agencies, advertising companies, media planning companies, cultural communication companies, marketing planning companies, and engages in all-media planning, production, editing, and marketing of pictures, videos, and text. Work, oriented to the needs of production, construction, service, management front-line positions, and integrated development of moral, intellectual, physical, aesthetic and other comprehensive qualities, high-end technical professionals with a certain sense of innovation and entrepreneurship.

Curriculum:
Network editing practice, feature film shooting and production, event planning and organization, all-media marketing, college English, general media introduction, media planning and marketing, media management, media psychology, introduction to advertising, advertising planning and creativity, advertising management And management, interactive communication of new media and advertising, television program planning, online media tutorials, modern business planning management tutorials, public relations case tutorials, news editing ability training tutorials, ad copy writing, planning book writing, print advertising design practical tutorials, film and television Non-linear editing, practical eloquence art, modern media English, social communication, human weakness, etc.

Cultivation Objectives Cultivate basic systematic knowledge of communication, master basic knowledge in film and television production skills, economics, management, public relations, and computer applications, and master certain media planning, design, communication, and information processing skills to adapt to business Institutions and community cultural construction are engaged in media management, project planning and operation, organization and coordination, audience research, etc., and meet the needs of the corresponding post group in the 21st century with high-quality skilled professionals.

Cultivation requirements The major is to be employed in government and corporate publicity and planning departments, professional media agencies, advertising companies, media planning companies, cultural communication companies, marketing planning companies, and engage in all-media planning, production, and editing of pictures, videos, and text. , Marketing work, oriented to the production, construction, service, management front-line positions required, moral, intellectual, physical, aesthetic and other comprehensive quality of coordinated development, with a certain sense of innovation and entrepreneurship and ability of high-end technical professionals.

Employment prospects graduates are mainly engaged in copywriting planning for various media organizations, advertising companies, marketing planning companies, and government propaganda departments.